Apa Itu Branding?
Branding (penjenamaan) ialah proses membentuk:
- identiti
- imej
- persepsi
- emosi
Maksud Mudah
- Brand bukan sekadar:
- logo
- warna
- nama syarikat
- Tetapi:
- bagaimana orang mengingati dan merasakan tentang bisnes anda.
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