Tujuan Branding
Branding yang baik membuat pelanggan:
- Kenal anda
- “Eh, saya pernah nampak brand ini.”
- Ingat anda
- “Oh ini kedai yang packaging dia cantik.”
- Percaya anda
- “Brand ini nampak professional.”
- Pilih anda
- Walaupun harga sedikit mahal.
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